Case Study: Just Peel

"GEM Vending are certainly a caring, consumer focused company, who show a real determination to stand out from the crowd to enhance the consumer experience." - Just Peel Group

just-peel

Company

The Just Peel Group

The Challenge

GEM wanted to improve the direct communication to their consumers, and show their commitment to healthier vending.

Application

Just Peel delivered an interactive QR code linked to a nutritional smart site, as a tool to offer free nutritional data.

Results

GEM Vending launched this FREE to all existing customers in October 2012 and continue to offer it FREE to all new customers.

GEM Vending are certainly a caring, consumer focused company, who show a real determination to stand out from the crowd to enhance the consumer experience. My dealings with the whole team continue to be a pleasure. I always walk in with a smile and leave with a much bigger smile. Fantastic company to be associated with and I look forward to our continued relationship!

Alison Hobson – Managing Director – Just Peel
Alison Hobson

About Just Peel

The Just Peel Group is a leading brand marketing agency, providing high quality, high service marketing solutions in print and point of sale since 2010.

The process for GEM Vending was complicated due to the extensive range of products and the variables on speciality hot drinks. However never once did the focus move from GEM’s customer and the drive to “do the right thing” to help consumers and raise GEM’s local profile as an ethical and caring service partner.

This was the agreed remit and it was an absolute pleasure to work with Steven Gallagher and his team to develop a unique and exciting mobile platform. The foresight and ability to embrace mobile technology by GEM has helped create a fantastic consumer journey, whilst also adding a new dimension to our expertise and offerings.

Following the launch in October 2012, the creative ideas have continued and GEM are now looking at the opportunity to create bespoke QR codes with local leisure centres to strengthen the link between health and exercise. Confirmation once again that the team at GEM just want to give their customers more added value.

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