Barry Callebaut’s ‘Educated’ Choice of Drinks proves popular

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GEM Vending has seen a marked increase in sales at one of its education sites, Loughborough University, since it introduced a choice of Barry Callebaut’s award-winning, flavor drinks from the leading beverage manufacturer’s Caprimo range. GEM is now rolling out the flavored drinks option across six more of its education sites, with plans to introduce the drinks at other locations later this year.

GEM Vending has over forty years’ experience in the vending industry covering wide mix of sectors, including education. The company has supplied a full range of Barry Callebaut’s quality chocolate products to its customers for over two decades.

Last year GEM, decided to expand its choices of beverages to include a selection of Barry Callebaut’s Caprimo drinks in a bid to appeal to the younger market at the education facilities it provides vending services for.Sales and marketing director, Nicola Hill explains

“Students are among the most savvy consumers and so it’s important that we regularly review what holds the greatest appeal when it comes to our hot drinks offering.”

“Soups are not as popular an option in education establishments so it was an easy choice in terms of identifying what to replace, we know that the Caprimo Crème Brulee was an award-winner and that the Caprimo Café Caramel had proven popular for other vending operators so the initial selection was straightforward as we made the decision to trial both.”

The Caprimo drinks were introduced at two sites in Loughborough University in late October 2015, for an initial six week period. Figures from these weeks, compared to figures from the same time the previous year, indicated that sales had risen by approximately 15% prompting GEM to continue supplying the Caprimo drinks to the happy customers at Loughborough and plan a roll-out across further sites.overall and are keen to introduce the drinks to a wider audience as they are clearly a delicious alternative and are well-suited to what is, essentially, a younger market.”

Nicola says

“We’ve looked at the figures again, going through to December, and they are continuing to creep in the right direction showing up to a 20% increase in sales. We’re delighted with the reception overall and are keen to introduce the drinks to a wider audience as they are clearly a delicious alternative and are well-suited to what is, essentially, a younger market.”

Head of sales for Barry Callebaut’s Beverages in the UK, Paula Bentley is pleased with the success of the Caprimo drinks for GEM.

The Caprimo range has proven popular for lots of our customers in recent years. Everyone who has tried a new flavor has reported a favorable response. In a competitive market, you can’t stands till and we believe it’s important to keep giving our customers the opportunity to offer their customers something exciting and new. This trial by GEM and Loughborough University yet again proves the point and we’re delighted that they are carrying it forward.”