The English Government is expected to publish its child obesity strategy this month, part of this being a sugar tax. David Cameron believes that a 20% tax on sugary treats will help to bring down obesity, and fight against diabetes. However, it has been argued that instead of charging more for the high sugar treats, the focus should be on educating people on how to enjoy these in moderation.
Jonathon Hart, Chief Executive of the Automatic Vending Association (AVA) states
‘It is most important to focus on educating the nation about maintaining a healthy, well-balanced diet in which sugary snacks such as fizzy drinks, sweets and chocolate can be enjoyed in moderation. Recent improvements in product labelling have already helped the public to understand calorie and sugar intake better and therefore more effectively control it. The Department for Environment, Food and Rural Affairs recently reported that our average intake of sugar that has been added to food and drink (or released through processing) dropped by 9.7% between 2011 and 2014′
(Daily Telegraph, 20th January 2016)
GEM’s QR codes are helping people make more informed decisions every day. With the use of a smart phone, consumers can see exactly how many teaspoons of sugar are in the snacks that are in our machines before they’ve made a purchase.
Here at GEM we also have a commitment to display a minimum of 15% total vending space to healthier choices, which are easy to spot for our customers with the use of a green dot at the side of the vend prices. Just giving our customers this information and the use of the QR code helps our consumers to make informed choices