Mars Chocolate UK – Extending Partnership with Fairtrade to Certify Cocoa for MARS Bars

Mars Chocolate FairtradeGEM would like to congratulate MARS Chocolate UK for extending their partnership with Fairtrade in certifying cocoa for MARS Bars in UK and Ireland.  

This makes MARS the first UK Company to commit to Fairtrade’s new cocoa sourcing programme.  MARS are showing their ongoing commitment to certify its entire cocoa supply as being produced in a sustainable manner by the year 2020.  We here at GEM are proud to be selling these products in our Vending machines.

MARS are setting a great example by putting the “Mutuality” principle into action.  This will create “mutual benefits” for partners throughout the supply chain.  It means their top three UK brands MARS, MALTESERS and GALAXY will all now source the certified sustainable cocoa.

With MARS being part of this partnership, it is initiating a new approach with Fairtrade cocoa cooperatives in CoteMars Fairtrade Chocolate d’Ivoire.  This will enable farmers to boost sustainable production and improve the local livelihoods.  The initial project with supplying the cocoa for MARS Bars with one of the cooperative groups will begin in 2015. 

Fairtrade and MARS have made a joint pledge to extend this programme to more West African cocoa cooperatives covering Mars existing Fairtrade cocoa volumes over the coming years.

For more details, please follow the link below: