A cup of high-quality tea or coffee is no longer confined to the High-Street chains or corporate boardroom since East Midlands-based snacks and drinks vending specialist GEM Vending was awarded the UK-distribution rights to the Keurig® single-cup brewing technology system. GEM Vending is now rolling this system out across the region, recreating the coffee house experience, without the wait, for the small and medium-sized enterprise (SME) market.
The attraction for smaller businesses, especially the independent retailer, is the added-value a good cup of coffee can provide to customers, as well as the opportunity to tap into a new source of income. Several firms have already trialled the Keurig® system which offers a range of affordable coffees, teas and cocoa supplied by sustainable producers Keurig Green Mountain, Inc. (“Keurig”)
Emma Thompson runs a sandwich bar in Nottingham and says: “The Keurig® brewer gives us another product to sell; customers are always asking for ‘take-away’ hot drinks and this is such a simple way to offer them excellent quality drinks. It helps us to compete on the high street.”
Nottingham car dealership Sandicliffe Nissan says the offer of a freshly-brewed drink creates a pleasant environment for their clients, while Terry Mahoney of the Derbyshire Network organisation adds: “Networking is about bringing people together; what better way than over a great cup of coffee? We certainly appreciate this latest offering from GEM Vending.”
Lynton Stevenson is Keurig Development Executive at GEM Vending Ltd: “The response to our Keurig® offering has been fantastic. It’s simple to produce great, fresh coffee in any location and at any time, without investment or a long term commitment. Customers seem to be grabbing this opportunity to be involved in something new.”
The North American corporation Keurig Green Mountain, Inc. chose GEM Vending for its extensive reach into the small company market as well as its commitment to customer service and support for sustainable, ethical products. The deal is worth £1 million over 5 years and could create several jobs for the Langley Mill-based company.
Steven Gallagher, managing director of GEM Vending says: “The partnership with Keurig® builds on our commitment to providing the best possible drink and snack options to as wide a market as possible. Independent retailers and people running small companies have told us what a difference something so simple can make to the workplace. I’m also impressed by the Keurig commitment to global community outreach programmes, something we value highly. In 2012-13 Keurig Green Mountain, Inc. was able to give over $28 million to outreach projects in places such as Guatamala, Nicaragua, Uganda and Indonesia.”
GEM Vending is widely-respected for its commitment to supplying healthier vended products and snack options. Its innovative QR Code displayed on vending machines takes the customer to the GEM ‘Smart site’ at www.gem.qrcode.uk.net. Here the user finds a breakdown of each product’s nutritional values; and a further search facility for vegans, vegetarians and those on a gluten-free diet directs them to suitable products. The site also explains the company’s ethical values, which include a commitment to display at least 15% healthier and Fairtrade and Rainforest Alliance approved products.