East Midlands-based snacks and drinks vending specialist GEM Vending has appointed Integra Communications Ltd to handle the company’s regional and UK-wide public relations and media communications from June 2014. Account Director Louise Third will work alongside the senior management team as the company seeks to grow by expanding its product range and client reach.
Based in Langley Mill between Derby, Nottingham and Leicester, GEM Vending is an independently-owned supplier of vending services to private and public sector organizations across the greater East Midlands as far afield as Coventry and Sheffield. With a turnover of over £5.5 million, the company is looking to win a higher proportion of the current market, and to convert more small and medium sized companies to the value of providing snacks, cold drinks and hot drinks to their workforce and visitors. With over 40 years experience in the industry, the company is often asked to test new machines, provide feedback to the manufacturers, and advise on potential improvements.
Integra Communications has been selected for its strong business-to-business PR reputation and connections with the business, education and government media. The Nottingham-based PR agency handles communications campaigns across the logistics, engineering, further education, hospitality and life sciences sectors.
Steven Gallagher, managing director of GEM Vending says: “Integra Communications understands our business well and has an impressive track record in representing companies in the PR role. Louise’s creative ideas and highly-professional approach fit well with the GEM Vending values and we are excited to have her working as part of our team.”
Integra Communications director Louise Third says: “As someone who believes in our corporate responsibility for the environment as well as a firm customer services ethos, I am attracted to GEM’s commitment in these areas. Their snacks and drinks include a range of Fairtrade and Rainforest Alliance approved products, and they actively promote healthier choices through the GEM Green Dot campaign. Much of my media work involves telling the story of innovative and creative East Midlands companies, so I am delighted to have this opportunity to ensure more people are aware of GEM’s unique approach to vending services.”